Who are we?

Trained as a marketer and a designer, we have a shared philosophy that the customer is at the heart of everything a business does. This is how we approached our own venture Sortyourfuture.com which we designed, built, and grew to a user base of more than 800,000 customers.

Having raised nearly £2m from angel and early-stage investors along the way, we know what it takes to get a start-up from zero to hero in those first few years.

We’ve got the qualifications to underpin what we do, sure, but what really matters is the hands-on learning gained by going from start to finish with a new venture.

We made plenty of mistakes and had some incredible wins along the way, and we’re ready to get stuck in with you to help you avoid those same pitfalls and benefit from our successes.

Our approach is grounded in collaboration and partnership. We work closely with you to understand your vision and develop a roadmap that sets you up for success. Whether you're just starting out or looking to scale, we are here to help you every step of the way.

Lucy Griffiths

MBA | Chartered Marketer | DipM | MCIM | FRSA, FHEA | PGCE | PGCPSE | BA(Hons) | Product Analytics certified | Product-Led Certified | Google Analytics Certified

Christopher Thomas

PgDip Product Design & Innovation, BA(Hons) Product Design (Central St Martins) | Dyslexic Visual Thinker

What we do.

How we work

Over the past 10 years we’ve developed a way of working that draws on multiple disciplines:

  • Design-Thinking, for tackling complex problems with multiple potential solutions.

  • Human-Centred Design, for understanding what really drives customer decision-making.

  • Service Design, for creating whole-journey solutions that don’t disappoint.

  • Systems Thinking, for seeing the bigger picture.

  • Growth Marketing, for obsessive focus on the right product, in the right place, at the right time, with the right story.

  • Data Science, for making evidence-based decisions and validating our assumptions.

We take the best bits from each field and apply them to what really matters - the things that take the business further, faster.

What we’ve founded…